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Continue reading →: Dynamic Pricing in Corporate Travel: Why It’s Not the EnemyDynamic pricing is often treated as a dirty word in corporate travel. Travel managers hear it and think volatility. Finance teams hear it and think loss of control. But here’s the uncomfortable truth: Dynamic pricing has always existed in corporate hotels. We just didn’t call it that. What’s changed isn’t…
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Continue reading →: Personal AI AgentsConvenience or New Security Nightmare? Personal AI agents are rapidly moving from experimentation to everyday reality. They promise to handle routine digital tasks—shopping, travel bookings, expense filing, and entertainment reservations—on our behalf. For travelers and travel managers alike, this could remove enormous friction from planning and managing trips. What feels…
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Continue reading →: Amazon vs PerplexityThe Lawsuit That Will Change Corporate Travel The Amazon–Perplexity fight is really about whether AI agents can legally act as autonomous “proxy shoppers” on top of existing platforms, and it will shape who owns the customer, the data, and the margin in travel. Depending on the ruling, OTAs, metasearch and…
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Continue reading →: How MCP and Agentic AI Are Reshaping Hotel BookingsThe New Tug-of-War Between OTAs and Direct Hotels The travel industry is undergoing a seismic shift. With the rise of Model Context Protocol (MCP) and agentic AI assistants like ChatGPT and Gemini, hotel bookings are becoming a truly conversational, seamless experience. But as this technology matures, it threatens the traditional dominance of OTAs—and opens…
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Continue reading →: AI Assistants Are Rewriting the Rules of Travel DistributionWhat Travel Managers Need to Know — and How to Stay Ahead Executive Summary AI assistants like ChatGPT, Gemini, and Perplexity are rapidly becoming the primary booking interfaces in travel. They merge conversation, personalization, and automation—threatening to disrupt traditional OTA dominance and redefine relationships among hotels, TMCs, and corporate travel programs. OTAs are embedding themselves into these…
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Continue reading →: Project Accommodations Don’t Have to Be a Nightmare – But They Often AreArranging Hotels for Critical Projects: Navigating the Challenges For many organizations, arranging travel for mission-critical projects comes with immense pressure. These projects directly impact revenue, making efficient and cost-effective travel arrangements essential to maintaining profitability and productivity. The recently concluded GBTA Project, Crew, and Team Travel Summit identified “Sourcing Under…
